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Continually adopting new technology is critical to a firm’s future, because innovation breeds success. New software aids business transformation on almost every level, including law firm marketing. Upgrading your manual processes to a digital solution almost always creates efficiency gains. But investing in a new technology won’t provide a great ROI if your employees don’t use it. And the key to getting them to use it without resistance is ease of use.

According to Everett Rogers’ classic model of technology adoption over time, not every employee will immediately adopt new technology. This holds true even if the tech has obvious benefits.

Des Moines, IA February 22, 2022. – Pitchly, the no-code data enablement company creating new ways for work to be done, has successfully completed its Service Organizations Controls 2 Type 2 (SOC 2 Type 2) examination, which recognizes the ongoing steps it takes to ensure the Pitchly data productivity suite is designed to keep its clients’ sensitive information safe and confidential.

Law firms must land new clients to remain competitive and law firm marketing, including pitching services to prospects, is a major part of the process. Almost every type of law firm saw growth in 2021, according to Thomson Reuters Institute’s 2022 Report on the State of the Legal Market.

Marketing undoubtedly plays a major part in law firm growth. But, the process, i.e., how it’s done, varies from firm to firm. When it comes to implementing the best marketing techniques, legal marketing teams can be motivated by what high-growth firms are doing to help inform your strategy.

Fates Reforged: Law Firm Strategic Planning in the New Client Era

Last week I had the great privilege and pleasure of representing Pitchly at the Thomson Reuters Institute’s Marketing Partner Forum (TRIMPF) in gorgeous Amelia Island, Florida. I’ve attended this conference eleven times, and every time I am struck by what a phenomenal job the TRIMPF team does – from the choice of venue to the choice of speakers and sessions, everything is first-rate.

DES MOINES, IA - January 25, 2022 - Pitchly, the no-code data enablement company creating new ways for work to be done, has achieved another strong year of growth, positioning the company to further accelerate and scale in 2022.

DES MOINES, IA - December 14, 2021 - Pitchly, the no-code data and content enablement company creating new ways for work to be done, has today announced Ann Torry as its new Vice President of Marketing.

Our product team has been working hard to make Pitchly into an even better platform for you. We can’t wait to show you the latest product updates during our next webinar, Pitchly Pointers: Fresh Features!

AUSTIN, TX - November 1, 2021 - Pitchly, the no-code data and content enablement company creating new ways for work to be done, has today announced Mike Hollibaugh as its new Chief Technology Officer.

Hollibaugh, a two-time Chief Technology Officer, will lead the strategy and management of Pitchly's technology program.

“We couldn’t be more excited to have Mike onboard, with his extensive experience guiding our technology program through the next phase of growth," said Pitchly CEO Ryan Gerhardy. "As we expand our product offering and pioneer the data productivity space, Mike's leadership will be critical to our success".

“I am thrilled to be joining Pitchly at a time when I see immense opportunity for its product offering to deliver significant value to the market," said Hollibaugh. "Pitchly has the chance to lead the future of data productivity, and I'm excited to drive a technology program that is focused on making that a reality."

With more than 20 years of technology leadership experience, Hollibaugh most recently served as Chief Technology Officer at Manzama, both prior to and following its acquisition by Diligent. Hollibaugh has also previously served as Chief Technology Officer at NAVIS.

About Pitchly
Pitchly was founded on the belief that the future of work is data-driven, not task-driven. With a focus on solving the last mile dilemma for business data, Pitchly has created a place where people, data and content come together to generate real business outcomes. Pitchly's data productivity suite of applications, extensions, and integrations empowers collaboration, automation, and bottom line value.

Read all about the newest features in Pitchly! To learn how to find these features, use our Knowledge Base; each article is linked below. Of course, you can always join our Client Success Team during our next webinar, Pitchly Pointers, where you can ask questions in person.