Blog

Why Corporate Law Firms Need a Client Value Team

Posted by Allison Nussbaum on May 3, 2022 8:44:43 AM

The core function of a client value (or client success) team in a software company is to ensure that clients receive ongoing and lasting value from the product and services they have purchased. As the leader of a client value team, I see it as understanding the client’s success criteria (objectives), desired outcomes, tolerance for risk, communications preferences, and more. 

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Topics: Legal Marketing

Get the Most Out of Your Legal Marketing Budget

Posted by Pitchly on Apr 12, 2022 9:00:00 AM

Your law firm must market your services to grow and thrive. But there are so many different marketing channels out available, it can be difficult to decide where to put your dollars. And even how much to allocate to your total legal marketing budget needs to be considered. 

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Topics: Legal Marketing

How To Add Empathy Into Your Law Firm Pitch

Posted by Hannah Michelle Lambert on Mar 14, 2022 1:04:54 PM

When your prospective clients think of the phrase, “law firm pitch,” the first word that pops into their head likely isn’t empathy. Or excitement. To the individuals who have to sit through countless meetings being pitched at and keeping track of a thousand slides in their head, there's not necessarily a positive connotation.

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Topics: Legal Marketing

Improved Productivity Gives Legal Marketers Time to Strategize

Posted by Pitchly on Mar 7, 2022 8:00:00 AM
Law firms can’t grow without new clients. But getting new business is easier said than done. According to the 2020 State of US Small Law Firms, 26% of firms said acquiring new clients is their biggest challenge. But legal marketers can’t focus on implementing new growth strategies if they’re bogged down by inefficient processes. Improved productivity is paramount to growth. 
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Topics: Legal Marketing, Marketing Technology

Making the Perfect Pitch: 5 Steps to Landing New Legal Clients

Posted by Pitchly on Feb 17, 2022 10:00:00 AM

Law firms must land new clients to remain competitive and law firm marketing, including pitching services to prospects, is a major part of the process. Almost every type of law firm saw growth in 2021, according to Thomson Reuters Institute’s 2022 Report on the State of the Legal Market.

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Topics: Legal Marketing

Top 5 Marketing Techniques Used by Growing Laws Firms

Posted by Pitchly on Feb 8, 2022 2:30:34 PM
Marketing undoubtedly plays a major part in law firm growth. But, the process, i.e., how it’s done, varies from firm to firm. When it comes to implementing the best marketing techniques, legal marketing teams can be motivated by what high-growth firms are doing to help inform your strategy.
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Topics: Legal Marketing

Four key insights from LMA 2020

Posted by Allison Nussbaum on Oct 25, 2020 10:37:15 PM

I have been part of the legal marketing community for just shy of 20 years, both as a service provider and an in-house business developer, and I have attended the annual conference at least a dozen times.

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Topics: Legal Marketing

The 27th Annual Marketing Partner Forum 2020

Posted by Allison Nussbaum on Jan 29, 2020 9:00:00 AM

Greetings from beautiful south Florida, where it is 50 degrees warmer than at my home in New Hampshire! 

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Topics: Legal Marketing